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House / Fashion and beauty

The territory of beauty Norm

Beauty Territory Norm will help You not get lost in the trends of fashion and style

Found 77 items

Prevention of skin aging is much more efficient than combating wrinkles have appeared. In this regard, many companies try to focus on foods that can fight the first signs of aging before they appear. Novelties designed for women, age not exceeding 25 years. this week in the UK two companies presented new products in this segment. So, Boots announced the release of a new line of “Early Defence Skincare” under the famous brand No. 7. The series consists of day, night creams and cream for the skin around the eyes. The manufacturer notes the high efficiency of the product, which prevents a negative impact on the skin ultraviolet rays, and also protects it from environmental stress. In the composition of the novelties of the present ginseng extract, vitamins C...

Japan became the founder of a new trend in the cosmetic market. We are talking about food, which, according to manufacturers, can rejuvenate the skin of the buyer. According to research by Japanese scientists, the consumption of collagen as dietary supplements in the form of fibrillar protein substance, which is the basis of connective tissues (cartilage, tendons, bones) is able to significantly improve the appearance of skin, reduce wrinkles and prevent earlier aging. Currently in Japan, the increasing popularity of prepared foods containing collagen. do Not want to stay away from trends and manufacturers of alcoholic beverages. Thus, the company Suntory, specializing in the manufacture of alcohol, introduced a novelty - Precious beer, containing in its...

Share beauty machines for home use in 2014 grew by 14%, according to a study conducted by Kline & Company. Experts suggest that this segment will continue to grow steadily in the coming years. the Most popular products were presented by the company La Lumière, which released illuMask - the mask on the basis of LED technology, designed to fight premature aging. Low cost unique product, not to exceed $ 24, provides the device's popularity among consumers. However, most manufacturers cosmetic devices displays products for home use in the premium sector. So, the most popular became the anti-aging company device TRIA Age-Defying Laser, laser effectively smoothing wrinkles on the face. Another beauty device for home use, gained a lot of popularity, became a...

Another novelty on the market of ingredients for cosmetic products submitted by the manufacturer of “green” components, the company Rahn Group. As source material the developer used the potential of forests of the Central zone of the United States of America. A new product called Hydrogen-LMF (Hydractin-LMF). When creating ingredient strategy, the company became a rational approach to the use of moisture produced by the plants of the forest. The novelty combines extracts from three plants, two of which are varieties of moss: Iceland moss (Cetraria islandic), common marsh sphagnum moss (Sphagnum magellanicum) and ordinary centipede from the family of fern (Polypodium vulgare). The company Rahn Group has conducted a series of studies, in which it is...

Russian scientists from the chemical faculty of the Tomsk state University, together with colleagues from Moscow and Kiev have created a new safe UV filter, which can be effectively used in cosmetics. The developers claim that their invention is two times more effective than similar products. currently most of the manufacturers of cosmetics use as protection from ultraviolet radiation uses titanium dioxide and dioxide zinc. Meanwhile, some scientists believe that these substances can be harmful to the skin. They can contribute to the destruction of nerve cells in the brain and lymphocytes. Radicals produced at the same time, destroy the cells of the skin. A group of scientists led by specialists from the Tomsk state University has found another way to...

Consumers of cosmetics prefer products that have any instructions about caring for the environment. This is evidenced by a survey conducted by research company Nielsen. Buyers are more willing to acquire cosmetics, the packaging which contains natural ingredients of the product, as well as information on its environmental performance. the Respondents of the poll were 1000 people in different age categories. The survey participants were asked a few of the main characteristics of cosmetic products, among which it was necessary to choose those that affect the purchase. The most common feature was the information that the tool has not been tested on animals - “not tested on animals” or “cruelty-free”. The importance of this fact is indicated by 56% of...

The Growing popularity of cosmetics based on natural components, forcing manufacturers to develop more effective products from new raw materials. Thus, the company Minasolve as source material for a new ingredient has decided to use agricultural waste industry. the Novelty, which represents a 1,2-pentanediol, will be marketed under the brands MinaCare Pentiol Green+ and INCI Pentylene Glycol. Developer notes multifunctionality new cosmetic component. The production of 1,2-pentanediol engaged the American company Pennakem, a subsidiary of Minasolve. The main raw material for new products were sugar cane bagasse and corn cob core. An ingredient derived from these agricultural waste, can be used in moisturizers for skin. According to the developer, component...

German manufacturer of cosmetic products, the company Carismed at the 13th International Congress of anti-aging medicine, held in Monaco from 26 to 28 March, has introduced the latest platform Lipokontur, which is a combined approach to combat stretch marks, cellulite and loose skin. the efficiency of the device is caused by a combination of intense focused heat energy (multi-pole RF) with the energy of the sound wave. Thanks to the unique technology, Lipokontur can provide a more complete, quick and long-term clinical results than devices for carrying out the same procedures of the previous generation. Novelty can be used for healing face, neck, body, and when conducting physical therapy and pain control procedures. Developer Lipokontur notes the...

On 26 March in Monte Carlo (Monaco) opened the 13th international Congress of anti-aging medicine (AMWC), on which many of the cosmetology equipment manufacturers presented their new products. One of them was a new generation of the Ion Magnum, presented by company Bionet. the Device uses the latest technology soft stimulation of muscle tissue. During the session simulates the movement of the waves of the brain that “makes” the muscles to believe in the fulfillment of myostimulation. Sessions for a duration of thirty minutes allows non-invasive and painless way to get rid of wrinkles. With special attachments cosmetologist produces a facelift patient, passing them on the problem areas. In the list of FDA (FDA quality supervision food and drug administration...

French company Seppic, specializing in the production of cosmetic ingredients, has begun to develop innovative components created from cultured under laboratory conditions of microalgae. New items will appear on the market under the brand name Celebrity. Head of research Department BiotechMarine Erwan Le Gelber noted that the new method for growing microalgae in laboratory conditions will be a new emphasis on the cosmetic market. Now the company will be able to create your own Bank of cells of this material, if necessary, combining it the most skin-friendly properties in different patterns. Thus, the company will no longer depend on the availability of a species of microalgae in the natural environment. Thanks to new technology, Seppic intends to take a...

Cosmetic Ashland has developed a new ingredient that can fight effectively against harmful ultraviolet radiation, given and restoring daily circadian rhythm. For thirty years the laboratory Ashland conducted research that showed that the internal clock of the human body and circadian rhythms (fluctuations of biological processes, caused by the change of day and night), is able to regulate the modulation of stem cells. Violation in this rhythm can adversely affect the appearance and health of skin. New cosmetic ingredient Chronogen YST from the company Ashland contains special biofunctional component that protects the skin from UV rays, taking into account circadian rhythms. The developer explains that night time happens DNA repair, i.e. the cells of the...

Innovative fat burning cream, developed by scientists from Harvard University, is currently undergoing clinical trials. A unique tool was created quite by accident - ophthalmologists Michael singer and Murat Kaloglu when testing new tools from glaucoma found that the drops falling on about the eye region of the patient, is able to reduce the amount of subcutaneous fat in the eyelids and under the eyes. the Discovery formed the basis for the invention of cream that effectively able to deal with bags under the eyes. For the commercialization of its product Michael singer and Murat Kaloglu started a company Topokine Therapeutics, engaged in the manufacture and testing of cream XAF5. At the successful completion of clinical trials, new jerseysee facial cleanser...

Fish Waste production can be a useful source of antioxidants, valuable proteins and fats used in the manufacture of cosmetics. Processed biological material in the near future will be one of the new components for products designed to care for the skin. The project called APROPOS launched in several EU countries, where they plan to prove the enormous possibilities of the use of biomaterials from waste products. Earlier fish waste production was used as the basis of pet food, but now the researchers plan to demonstrate their full potential. The bulk of the work will take place in the Spanish Catalan Polytechnic University. By using nanoparticles of special extracts the source material will be removed from unpleasant “fishy” odor, then connect the substances...

Scientists from McGill University questioned the generally accepted view that a substance called ubiquinone, better known as coenzyme Q10, has a rejuvenating effect. According to the group of researchers headed by Siegfried Hekimi, this component is present in most anti-aging cosmetics, may not possess the properties of a lifting. Scientists conducted tests on mice. They artificially removed from the body of animals coenzyme Q10. As expected, the majority of individuals became ill, some of the mice died. However, scientists are not able to fix it exceeds the level of cell damage under the impact of free radicals. This has led researchers to believe that not ubiquinone has an antioxidant effect. According to Dr. Hakimi are quite expensive cosmetic products...

The human Body in spring and summer requires a large number of vitamins. Cosmetics using natural ingredients that can help a woman to get additional vitamins. Such cosmetics are a variety of masks and lotions, scrubs and creams. These tools may include such healthy and natural ingredients like honey and lemon juice, oatmeal and cottage cheese, milk and kiwi, egg many others. These ingredients are used to prepare various cosmetic folk recipes. Of course, cosmetic products are selected according to skin type, then it is possible to achieve a more positive effect. One of the most popular tools for face masks are milk and kefir. These tools are ideal for normal skin or skin that loses its elasticity. The basis of such masks typically is kefir. You can add...