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SAPE.RU - Blog

Company Blog comprehensive promotion Sape. Expert articles on SEO, usability, contextual advertising, advertising from bloggers.

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News — Blog Sape

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On 11 December, we launched our second ranking of Sape, where we held a popular vote in 11 categories: Vote could be anyone. The results of the participants suspected of cheating votes was zero. Today, December 26, we summarize the results and declare the winners. So there you go! Alexander Alaev — for the second time in a row deservedly takes the place of SEO specialist of the year. Baltic Digital Days is an unchallenged leader in the category SEO conference of the year. Dmitry Pronin — SEO-speaker of the year SEO without water from Andrew Bulova — best SEO training course Elaichi and Co — SEO Agency of the year Wizard.Sape — a system of automatic promotion of the year YouTube again ranked the best network for bloggers LM.Sape is the best platform to...

Dear users Sape! Christmas holidays are Approaching, so we want to share the schedule of Sape in the New year's eve and new year's holidays. Technical support will be working in a reduced composition from 31 December to 8 January, the rest of the time in normal mode. the Replenishment of balance of a Bank card, WebMoney, Yandex.Money, QIWI — will remain available methods at any time. Bank transfers via non-cash accounts will be credited and paid(refund) to 27 Dec. Invoices paid from 28 December to 8 January, will be credited with 9 Jan. the Withdrawal of funds for purses Yandex.Money and QIWI will be available for withdrawal until 30 December. Since January 2, payments will be made in the normal mode. with Bank transfers are guaranteed to be paid until 30...

Yandex introduced a large search update "VEGA", which brings together more than a thousand improvements that have been added to the search over the last year. Now the search engine precisely and quickly responds to requests and takes into account the signals from assessors-experts in the training algorithm. Yandex users will be able to solve Hyper-local challenges is to find right in a particular district, neighborhood, or even house. Andrey Stiskin, the head of the search portal Yandex, believes that the result of the work on the update reflects the vision of the professionals, what should a modern search: intelligent, technologically advanced and ready to help at any place and in any situation. According to the employee, in this update, joined the...

So, the year comes to an end, it is therefore time to take stock. Last year we launched a rating from Sape, where SEO professionals, agencies and the various services competed with each other in 9 categories. Anyone could take part in the vote, and that you have determined the rating results. Today, 11 December 2019, again we are launching our new year rating in 11 categories, which may participate everyone! If you believe that your professional activity meets any of the following categories, feel free to write to us and, in the presence of convincing arguments, we will add you, your company or your service in our rating. To take part in the voting, but to prevent cheating you need to log in. According to the rating you will definitely get a reward. Prizes...

In the Wizard.Sape is now available package end-to-end reference that will save time when working with a large semantic core. sitewide links — links which is located on all pages of the website, for example: in the header, in the sidebar or basement, often in the form of pictures. End-to-end link has more weight than a simple link on the website and brings greater returns. She is also regarded by search engines like natural link, which eliminates the exposure to the filters. Now you can in just a couple of clicks to place a few thousands of unique links with different anchors on different pages of the site. This option is ideal for promoting online stores and sites with lots of pages. cost of a single link will cost you only 0.25 rubles! Post Thousands of...

Dear users! today Only 29.11.2019 we give you: 1. 35% off our new service Repometr! What makes Repometr: Works with Local SEO, so your site rises in the results. Working with reviews about your brand, improving the company's reputation in the eyes of people and search engines. Works with the presence of your business on popular web-sites, making your TSA won't pass you. Enter promo code Black Friday page https://repometr.com/promocode get a 35% discount on any plan. The code may be activated until 03.12.2019! 2. 25% off on all audits, Sape! With the purchase of any audit or Personal Manager SAPE_BLACK_FRIDAY_2019 enter the promotional code on the order page and get a 25% discount. to Select the audit can be found here...

Website Promotion with pronounced seasonality of goods has its own specificity. Ads usually run during periods of surge demand, all at the same time. To get your share of traffic more difficult and expensive. Contextual advertising is no longer seen as life-saving straw, because it uses most of its competitors, and the costs of it may exceed the entire profit for the season of high sales. In this case, comes to the aid of the good old SEO, which is not worse than the context will be able to attract traffic to your site and increase sales in the long run. the purpose of the project: to identify the problems and site errors https://blagovest.ru/, to stop the trend of falling traffic and attract new traffic to the online store. the Specificity of the project...

November 22, Moscow hosted the annual conference of Yandex Webmastera , which is considered one of the main for marketers, analysts, and site owners. At the event, experts told business find points of growth and new customers. Employees of Yandex has introduced several new products and plans for development of services for business. We made a small overview of the event. the conference was Opened by Mikhail slivinsky, head of service Yandex to work with webmasters. He presented a report on the theme "Focus on quality", in which he spoke about the latest developments in the search for Yandex. According to him, last year Yandex has doubled the size of search database, so the results became better. He also said that the search engine has updated the quality...

On 14 and 15 November at Technopark “SKOLKOVO” took place on New Retail Forum – the largest event that brings together more than 6,000 representatives of all segments of the Russian retail market. the Strategic partner of the New Retail Forum 2019 became the Russian Post Federal postal operator included in the list of strategic companies of the country. the Theme of professional conferences for individual retail segments whether it be Fashion, DIY or Pharma were United in a common task: to track changes in consumer preferences and future sources of profit; to select new technological solutions and business models that will help you to make money in a rapidly changing market; to understand the changes in the scenario of interaction between retailers, brands...

19-21 November in Moscow will host the largest annual conference on the development of beauty Beauty Digital 2019 ! 3 days of active work with more than 20 experts 22 relevant topics, the opportunity to exchange experiences with more than 400 colleagues and partners from Russia and CIS countries. At the conference, you will be able to work with recognized experts in the beauty industry: Temirgaliev Elena — the owner of 2 beauty salons of premium class "Millefeuille" — more than 10 years on the market, online store, beauty expert, is a leader of public opinion in matters of beauty, health and business. Ilnaz Nabiullin — owner of a chain of low-cost Japanese hair salons "CIO-CIO" (343 hair salons in Russia, CIS countries, Italy and the USA). Igor Stoyanov...

Already on 14 November at Technopark "SKOLKOVO" will start the biggest two-day business event for retailers autumn 2019 — New Retail Forum. Mail Of Russia . 17 conferences, more than 150 speakers from leading Russian and foreign retailers, online stores and service providers. On the forum you can visit the unique territory of the "Store 4.0 retail of the future", whose founder is a well — known speaker and independent expert on innovation in retail Boris Agates. It is there that we present our new trendy product Repometr.com ! Repometr is a complete solution for business to attract customers from local search to offline sales, reputation management and web presence. be Sure to come by our booth R6. We describe the features of the service, answer all...

On 30 and 31 October Moscow hosted the main event on SEO, marketing and promotion. The famous conference of Optimization passes since 2001 and collects in Moscow the hundreds of experts from their field. Professionals share lifehacks, case studies, personal expertise and analytical tables and data. 2019 Optimization is no exception — the participants had five streams of reports, 88 speakers, including the famous SEO expert from the United States, the speech of search engines, and a round table with them, fresh research, case studies and workshops. At the end of July, the conference organizers conducted a poll among the participants for one of the foreign speakers that they would like to see in the Optimization. 56% of 526 people voted for Cyrus Shepard. For...

All know the famous phrase of bill gates: “If you're not on the Internet, then you have no business”... For a more current reflection of the situation in our days, this statement will sound a little differently: “If your site is not mobile search, you don't have a website”. Mobile Internet traffic in Russia grows record-breaking in 2019. There is an increase in half compared to last year. Given the steady increase in the number of users of modern gadgets and increased interest in video content on the Internet, this jump is quite logical. Mobile version — what is it and what is needed? Advantages and disadvantages of the mobile version of the site, the Types of mobile website: responsive design and separate mobile version of website Technology RESS...

From 24 to 25 October in Moscow hosted a major conference on crisis communications and reputation management "anti-Crisis PR: protecting reputation and dealing with negative feedback". the anti-Crisis PR is a set of measures to manage public opinion in times of crisis. A crisis is a sudden event that led to negative changes and impact on reputation. The right action in a crisis will help save the company's reputation and minimize financial losses. At the conference, top speakers told us how to protect the reputation of the company, presented the actual tools crisis communications, gave practical advice and instructions. Opened the conference with his speech Timur Aslanov — founder of the publishing house “Image-Media”, business-trainer, organizer, moderator...

Today, when content is playing an increasingly important role in the promotion of sites, to find a tool which can be used efficiently to optimize the text for search engines — the goal of each optimizer or seo copywriter. in the distant year 2013, our service Wizard, a tool was developed called “Text analyzer”, which allows to obtain a technical specification for optimization, or creation of the text. During its existence, the tool was refined several times and today we bring you another improvement of the text analyzer, which allows to find more new phrases for promotion. Now the tool additionally offers to use in the text is potentially relevant for words that are found on the pages of Top for the analyzed queries. Not necessarily to use in the promotion...