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SAPE.RU - Blog

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In December last year for the 14th time held a traditional conference DIGITAL the jam session 2.0 . One of the speakers of the event were head of the Sape services Peter Savinov. He told the audience about the conclusions to which analysts have come Sape in the study of the new parameter X is introduced in the autumn of Yandex. At the outset, Peter reminded the audience that it was found about IKS in September, immediately after its introduction. Then it was found that, in contrast to the TCI, X is calculated for all sites, including for sites under the ACS and sub-domains, its value is almost always equal to the X of the main site. Correlation was detected with X number of pages on the website, attendance, and TIC. the Dependence of X from the traffic to...

Dear users of the services Sape, happy New year and merry Christmas! we Wish you the launches of new projects and their successful promotion, good fortune and optimism! Remind you about the brightest events of the outgoing year, perhaps, you missed something. 1. In the system the opportunity to purchase packages through links . Such links have more weight than simple links on the site, and bring greater returns, but search engines are regarded as natural, which eliminates the ingress filter. 2. We spent the first vote for the rating from Sape. Who became the winner in each of the 9 categories, you can find here . 3. In August, Yandex replaced for websites option the TCI on X, and we promptly made the appropriate changes to our system. Our analysts have...

Is it Possible to live on the income from advertising on your website? How much time and money should be invested in its creation? Where to start? How quickly the project will start to make a profit? In this article the real figures, details, and nuances. How business on infosite first clarify that we will talk about earnings on news sites (so-called satanico). That is about websites make money from ads, not selling anything. an Example of an information site. The Puziko portal – an online encyclopedia for moms and dads, and also for new parents: the Main resource that is needed for making money on the website, is traffic. It has value not only the quantity but also the quality, themes, sources, the percentage of unique visitors, etc. With the same amount...

Dear users Sape! the Christmas holidays are Approaching, so we want to share the schedule of essential services in the Sape in the New year's eve and after it. Technical support will be working in a reduced composition from 30 December to 8 January. balance: non-cash accounts on balance paid prior to December 27, inclusive, will be enrolled. Invoices paid from 28 December to 8 January, will be credited from 9 January payment by credit card, via PayPal.Money, QIWI will remain available at any time. to Recharge in advance, to avoid problems with loss of links in SLEEP during the holidays. withdrawals: the Bank account will occur on demand, created before 27 December. WebMoney, Yandex.Money and QIWI will be available for withdrawal until December 28. Since 3...

In early December, we launched a rating from Sape , where professionals, agencies and miscellaneous services competed with each other in 9 categories. Anyone could take part in the vote, and it was you who determined the outcome of the rating. We followed carefully to avoid markups, and we have not faced any fraud. so, today, 21 Dec 2018 we are ready to sum up the results and announce the winners: Alexander Alaev — SEO-specialist of the year; Baltic Digital Days — SEO-conference of the year; Dmitry Shakhov — SEO-speaker of the year; Netology — educational SEO course of the year; Wizard.Sape — a system of automatic promotion; Netpeak — SEO-Agency of the year; YouTube — the best network for bloggers; LM.Sape is the best platform to promote bloggers...

Approaches To the end of 2018, which was not generous with developments in the field of SEO. Unlike previous years, in 2018 was not carried out massive tours in Minusinsk, the public has not been shown funny penguins and cutest Panda, the sites did not shoot either one AGS...Entertained the industry this year, one Yandex and then irregularly. All that you can remember — the introduction of the filter "Useless content", at the time excited a certain segment of webmasters, leap to the Andromeda constellation, which in the community almost no reaction and the abolition of the thematic index of Citing, which came vague and unspecific Quality Index Website. This is quite a good year SEOs and services spent in work on improving their own algorithms of promotion...

Small startups and ambitious developers often lack knowledge about marketing on the Internet. As a result, budgets merge, is not working and technological product appears ridiculous in the prank. Young companies are looking for bloggers, spending money on videos in YouTube. Not receiving the result, complain about the lack of funds for promotion. However, even without marketing and with a penny in the account you can intelligently talk about your project using popular authors. Use of several authors According to the LM.Sape , Soboleva on YouTube cost an average of half a million rubles for integration, when as a niche blogger with an audience of up to 100 thousand will be asked from 20 to 50 thousand rubles. Celebrities in Russia by number of subscribers in...

You are the owner of the site, set code SSP and attract traffic to the website. Every day checking stats and are confident that the advertising revenue will soar. But nothing has changed. What causes small ransom shows? most Likely, the users of your website do not fall under targeting advertisers. So DSP doesn't redeem the show. But there may be other reasons. We will understand how to deal with this problem and to increase the percentage of foreclosures hits. don't hide your banners You are sure that successfully placed advertising format? The user may just not comes to advertising on your website. To avoid this, place it in the visible part of the screen. Preferably the first screen that a user sees immediately after loading the website. Check attendance...

What you need to know the advertiser, to organize an effective campaign in the blogosphere? While cooperation brands with bloggers for a long time not news, properly to communicate with each other is not always possible. We asked the representatives of brands and advertising agencies about what problems promises to work with bloggers. the # 1 Problem. "Stranded" indicators of a Huge problem social media — exaggerated accounts of "fake" indicators and a dummy activity. The so-called "bot status" to artificially increase their performance with the help of special services. Program for likes, subscribers and comments, asslicking and misspelling — all this has become a lucrative business and having a lot of headaches for advertisers. For example, this summer it...

Sitewide links have long been known as one of the promotion tools. Their main feature is that they convey to website-acceptor weight from all the pages of the donor. In 2018, we have improved the format of the end-to-end link — end-to-end smart links lead to different pages of the acceptor, and with different anchors. Especially effective smart sitewide links in promoting online stores with lots of product items. Such links are better to put on sections, categories, crossing in the parameters of headings — that is more or less constant and does not depend on fluctuations of demand. We found out the opinion of several experts about the cross-references. Vitaly Kravchenko , head of the Webline Promotion 1. If you have used end-to-end links to promote sites...

As usual, before the New year, everyone is doing the ratings, summarize and begin to distribute gifts. We have also decided to make their rating, which professionals and services will compete in eight categories: "SEO specialist"; "SEO conference of the year"; "SEO-speaker of the year"; "Best SEO training course"; "SEO Agency"; "the Best system of automatic advancement"; "the Best network for bloggers"; "the Best platform to promote bloggers". Voting is open until 20 December and we hope that the final rating will be a good source of advice when choosing the site for promotion, a technician training course and so on. the Objective pattern is made up of individual subjective opinions, so for the rating of the securities opinion of each. Please share your...

Explorer PR.Sape interviewed several experts in the SEO and owner of video production services. They described how video content affects the position of the site and how most advantageous to use this type of content for optimization. People like to watch videos. There are business areas where video content to move is almost impossible: software, training, online games, etc. Harder to find a niche in which the presence or absence of video on the site plays no role. Partly it can be attributed to design and production. quite Often, customers want to make a movie that will raise your site position in search results. Can you think of a video "guarantee" that after placing it on the website the position of the site will take off? And if so, how to do it? while...

Yandex has updated its search algorithm. The new version is called "Andromeda". From the press release of the company that global changes in the search engine there. After the announcement of the commissioning of the new algorithm did not happen and the "shaking" issue, as in the previous cases. But there are some major changes in the presentation of results. the Andromeda consists of three components: quick answers, assistance in source selection and save search results. The previous update ("Queens") took place more than a year ago. Since then, according to Yandex, the proportion of users increased by 2.5% on desktops and by 6% on mobile devices. the New algorithm, according to head of Search engine Yandex, Andrey Stiskin, was the result of more than a...

Today was our first private business breakfasts for our clients. We have discussed: — SEO trends for 2019, paid special attention to mobile results; — what are the changes on the website can increase the conversion; — 5 trends in the blogosphere (Instagram, YouTube); — how is your work references and how to use them correctly. in addition, told about new products and opportunities, personally met, and tasty Breakfast. Thank you to everyone who took part as speakers (Yuri Sofin Petr Savinov Arthur Latypov Eugene Trofimenko Alexander Shestakov) and all those who came! let's Analyze our first experience, we will work out the flaws and soon will hold the same event for all comers, which, by the way, many.

Crowd marketing- working with users in their communication. Messages are placed in blogs, forums, services, questions and answers, sites with reviews and other similar resources. Along with the text in the messages posted the link to the promoted resource that allows you to create a natural reference weight for the site. How to really specialists use crowd marketing? Share experts. Kravchenko Vitaliy, the head of the Webline Promotion whether you Use it in your work crowd? Yes. For what purposes are advised to use crowd marketing? crowd marketing is a great way of dilution of reference weight. In addition to the additional benefit in the form of crossings, likely sales and promote the brand in places where your target audience you're getting and most...