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SAPE.RU - Blog

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Batching or clustering is one of the first stages of the promotion campaign, which is held on the stage of selection of a semantic kernel. The wrong grouping of words can dramatically reduce the effectiveness of the campaign. We have developed an automatic tool which will help you quickly and without errors to perform the clustering. To work clasterization sufficient to indicate: Search queries — this is your semantic core. The region of promotion is a region that is bound to your website where you provide services. The strength of clustering is a numerical parameter that takes into account the number of common URLS in the search engines (recommended not to change the value of "default"). the Last point requires some clarification. Most often, the Union...

Crowd marketing is an effective tool for promoting products and sites. In fact, it is one of the types of covert advertising that has some of the features. That is, the crowd-marketing is primarily marketing, and only secondarily, SEO. Approach to the selection of sites for need with this in mind. an Example of the crowd-links crowd marketing is one of the ways you communicate with your target audience. This tool is applicable not only in the promotion of goods and services — they are actively used in politics and in the economy and in the social sphere, but, in fact, everywhere. Campaign for crowd-marketing is carried out where there is needed an audience. Understanding this, the need to apply to the selection of sites. the Goal of the crowd-marketing...

September 1 is fast Approaching already felt everywhere: nature pleases us with bright colors of summer, everywhere in open school fairs and flower shops are preparing for the raids of happy parents sending their children to new knowledge. Officially, this holiday appeared in the Soviet times according to the decree of the Presidium of the Supreme Soviet of the USSR, but we should not forget that on this day, in Russia it was decided to celebrate the start of the year and also the beginning of the harvest. The exact dates for the beginning of the school year did not exist until the mid 30-ies of the last century. In many schools classes were started in August, September or even October, but in rural schools — not until the end of the field season, in late...

The Statistics of search queries for 2019 has shown that users are using the mobile version of one and a half times more than last year. Modern mobile devices, good Internet connection, stable signal and wide display contribute to the comfortable study sites. the Mobile adaptation of the search engines every time offers new parameters for ranking sites and also the updated page layouts. In the previous article we explored the potential and the position of the site in the mobile search and the ways creatures mobile versions of the site. About the influence of the loading speed of the website at his position, moving to SSL and the value of voice search in mobile results read on. download Speed One of the most important factors when ranking sites in mobile...

We continue to share with you announcements of performances from the conference Digital Days. Head of SEO from KINETICA agency Karina Shushunova told the audience about the formation of the cost of promotion requests and provided a check-list of factors that affect the price. the Speaker described in detail the technique for evaluating semantics in SEO and shared work files, which were developed by experts KINETICA agency last year and a half. Also Karina has analysed the approach that allows you to make an accurate prediction and calculation of potential traffic for search marketing. According to the speaker, such practices allow them to be in the TOP 10 SEO ecommerce segment (rated RUWARD). information on the report you can see here. "the basis of the...

Due To the large number of applications for work with Webmoney, we decided to publish the most frequent questions and answers. 1. How to change the number of purse Webmoney profile Sape? To change the number of a purse you must follow the instructions that are described in the following sections: if you have a site webmaster https://help.sape.ru/sape/faq/58 if you have projects optimizer — https://help.sape.ru/sape/faq/62 2. Will there be the possibility of withdrawal of funds on WMZ? No, this would not be possible. Our company is registered in Russia, and we need all the translations to carry out in rubles, which corresponds to WMR in the future — WMP. Therefore, for output we recommend to use other available methods, such as Qiwi. 3. My WMR-a purse was...

8-10 August 2019 held a three-day conference Baltic Digital Days under the leadership of Dmitry Shakhov. The event was held in Kaliningrad and rallied many of the experts and digital specialists. We will cover some very interesting reports to maintain you up to date on SEO news. the Leaders of SEO in TRINET.Group Ramazan Mindubaev and Timothy Kvachev from St. Petersburg issued a joint report on the topic of SEO lead generation for offline businesses. the Speakers told about the so-called "map of the minefields" in the SEO craft and shared the secrets of how to circumvent the "mine" side. Ramazan Mindubaev in one of the cases told the audience about an interesting experiment with content project. The project was on the verge of failure due to the long...

According to the latest data, in 2019, Internet traffic on mobile devices in Russia has increased by half compared with the same period last year. This is not surprising, given the steady increase in user base of smartphones and tablets and increased interest in video content on the Internet. to Begin with, that individual mobile ranking factors does not exist. These are the same factors to which we are accustomed. However, if you use search on mobile devices, some of them receive special priority. On the chart we see that the number of users on the Internet is constantly increasing. the Devices from which users access the Internet are constantly changing and updated. At the moment, one of the most obvious trends — the explosive growth of mobile traffic...

The Phrase “profession blogger” has long ceased to be perceived with bewilderment. Out of the hobby for a few geeks blogosphere has turned into a multi-million dollar industry. For a sufficiently large number of people, this is not a hobby, but a source of income. And the number of such people is constantly growing. Explorer LM.Sape along with Instagram-bloggers Julia Prince, Anne of Androsova, of Salawati Saidzoda, Anne Tskrialashvili, Alexei Filippov and Maria Filatova-versed with the specifics of this profession, its opportunities, challenges and prospects. “just five years ago, you call blogging a profession around would have snorted in your face or shook a finger at his temple. Now things are different. Blogging is not about to put a funny photo in...

25 July at 14:00 will be a webinar in which Peter Savinov will tell you about such an important and very vulnerable factor affecting the level of sales and business success, as the company's reputation on the Internet. According to statistics, more than 80% of people before making a purchase, read the reviews and information about the seller on the Internet, read articles and reviews. It tells us that every seller should attend online, and that even one bad review can have a significant impact on the attitudes of the audience. the Program of the webinar: online presence of the company. Online reputation: how to run properly. Effective getting traffic from popular geoinfoservisas. Trends Local Seo for 2019. Answers to questions from the audience. What will...

We All know that now the references must be treated more carefully than before. So better to make an analysis of the reference mass, and here we do not advise you to rely on automated tools. For large sites, conduct reference audit very labor - and time-consuming process. Therefore, reference of audit — one of the most popular audits in SAPE. We conducted an analysis of the old audit and developed an improved version that will serve the customer instructions for the purchase and/or cleaning links. What's new: the ratio of the anchor/bezankornyh links in comparison with competitors and recommendations. A comparison of donor sites of competitors "Deviation from average". Here we build a perfect link profile, compare it with the current profile of the site on...

We have long collected and analyzed all of the content generated by YouTube and Instagram bloggers. And not only bloggers that are added in service of the LM.Sape, but in General, all the bloggers of the Russian and CIS market segment. Thus, we know that and as advertised more than 5,000 YouTube channels and more than 5,000 Instagram bloggers. These data we decided to migrate to a tool that will allow you to find advertising solutions for campaigns, posts and videos of bloggers with advertising content. the Tool will help Influence marketers find effective bloggers in different niches to create creatives for advertising campaigns and analyze competitors. Today we announce the launch of this tool. The new page has already appeared the first record. Plans to...

On 20 June at 14.00 held a webinar in which Dmitry Petrenko (Head of SEO international company) and Peter Savinov tells you about a powerful way to build backlinks — Private Blog Network (PBN). How to reach the TOP1 in competitive niches by using PBN. Automation. Management. Security. How to build mesh PBN. Search methods trust drops. Automation of processes. Quick mesh control PBN. Protection from burglary. the SAPE Tools for automation of work with PBN and earnings the Organization network via the PBN Sape — tips and life hacks. Monetization tools PBN. Answers to questions from the audience. Quality PBN will not only make you a sought-after expert, but also can become a reliable business, generating stable income in $. Create your own grid PBN and go...

In our Agency LM.Sape is being set bloggers, with whom we cooperate on an exclusive basis. Exclusivity means that we are the official representatives of the channel. through the exclusive bloggers already goes on tens and constantly growing, and one of the most interesting of our projects is the channel “Tear to Bits”. the Concept of channel — rap-battles. Audience of the channel is 70% of young people aged 22 to 27 years of the major cities of Russia, and the videos gaining millions of views. This is a delicious audience for any advertiser. on 20 June in St. Petersburg will be recording the semi-finals, so we invite you and your clients. the Formats of cooperation with the channel It, a leading Author of PREROLL Logo in the beginning of the video Prize...

Our developers have finished working on the latest version of the plugin for WordPress. It allows you to quickly connect your website Articles.Sape. the Primary install the plugin Updating plugin Initial installation of the plugin If you have not used this plugin before, you will need: 1. Download plug-in. You can do this on the page https://ru.wordpress.org/plugins/tags/sape/ or on the tab "Plugins" in your WordPress admin. 2. To activate it. 3. To specify your hash. You can watch it on the page https://articles.sape.ru/wm/sites/add/. 4. See “posting articles”, select “Activate”. Select a user account and a section for posting articles. Updating plugin If you already have an old version of the plugin, it is: Deactivate the plugin. Update it. Re-activate...