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Nobody loves dimension, but all talk about it! Constantly there are new articles about how to analyze your web site, how to increase the conversion rate, how to calculate ROI and there are plenty of smart indicators. Hope you all had tasted it and you are tired. Are tools for those who in the company more than 1-2 people do marketing. For the rest it's enough to know where are the clients and develop these areas. But one channel analysts need to use constantly and all.About him we'll talk.