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Hi-Tech / Internet

Promotion store parts. Case

Article 30.03.2015 at 11:53


Characteristics of the project

activity: online auto parts store;

site Address: Site maCar

Type site: Landing page;

the Time of promotion: 3 months;

Purpose: Promotion of the site in the top 10 Yandex, improving the visibility of a website.

the Makar Company is engaged in the sale of spare parts for foreign cars in Surgut. The main stream of customers to your site came from contextual advertising. The company's specialists Rocky Motion made calculations and deduced that the traffic from search engines have the potential to reduce the cost of customer acquisition. In this regard, while contextual advertising has launched a website promotion in search engines.

the Objective of this project

the Primary objective of this project is to bring in the top search engines of interest to the client search queries, such as “spare Parts for foreign cars”, “Internet parts store” etc.

Our actions

SEO specialist conducted an analysis of the website and the decision was made about the need for internal and external optimization of the website.

In the first months were done basic work on SEO such as filling meta tags, fixes the validity of the code, setting the main mirrors, etc.

it was Further composed semantic kernel and work began on the external site optimization that quickly gave positive results.

by the end of the first month we got the first results on promotion - site position has improved markedly.

In the middle of the second month of the requests have been in the top Yandex.

To the end of the third month 90% of the queries in the top 10 Yandex.

Attendance began to grow by the end of the first month of promotion and have not yet reached their peak heights.

Transitions from search engines in 3 months.

Future plans

currently we extended the semantic core and increase the number of promoted words, in the near future should give an increase in traffic coming from search engines.