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Hi-Tech / Internet

Methods of segmentation in permanent mailing store ENTER

Blog of Evgeny Rumyantsev 27.06.2015 at 11:18

About Internet marketing and Internet sales

The Most popular method to increase the effectiveness of regular mailings is considered the segmentation of the subscriber base. Traditionally, marketers used segmentation method using order history, at least – using data from previous custom mailings. The disadvantage of this method of segmentation is considered to be the limited selection of clients, usually not more than one percent of the total traffic of the online store. A regular job with the newsletters in the group Enter.ru the question arose [...]