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Interesting German project.
commissioned By the German Agency for employment "jobsintown.de" was made a series of posters that motivate people to change their profession, if it suits them. The creators of this witty and provocative advertising drew a parallel between routine work and functioning of the vending machine and was accompanied by her laconic slogan: "Life is too short to waste it on the wrong job" ("Life's too short to be in the wrong job").
the Posters were placed on the most popular metro stations and in their vicinity, i.e., in such public places, to avoid the labour which it is hard.
the posters were placed on vending machines, washing machines and gas stations. And on the posters depicted people trapped inside these machines and instead perform mechanical work. Indeed, people can many years to perform the work, in which he finds not a drop of moral satisfaction.
Provoking workers to identification with the heroes of these posters, "jobsintown.de" I wanted to give determination to the people contemplating a change of profession.
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