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Culture / Cinema

So revenge! So we will win! or the Day of victory over "the Avengers"

Filmz.ru: Movie news 09.05.2018 at 19:32

Information-analytical on-line magazine about cinema news, reviews, analysis of domestic and foreign cinema business.

May 9, by magic and by the will of the Minister of culture Vladimir Medinsky, is a day without "the Avengers". We have considered what it has evolved to cinemas.

After six days of full house, when from 73% to 90% of the box office has brought fans of the heroes of the Marvel kinokamera, and the number of visitors of cinemas in 2,5 times exceeded the average last month, the cinema waiting for the day of rest. According to the agreement with the Minister of culture, WDSSPR company — the Russian distributor of the film "the Avengers: infinity War" — agreed not to show the picture in Russian cinemas on may 9 in exchange for the preservation of its release on 3 may. Otherwise, the release of the film could be postponed to may 10, that wouldn't have pleased neither the Russian fans of the comics, nor the distributor, nor the cinemas, which would be the first ten days of may continued to show movies in half-empty halls.

the Idea of the Minister was good — highlight of the Russian cinema more sessions, albeit for one day. In this session lost only "the Avengers" — the other distributors that deal with the Ministry of culture did not go, and, by and large, account, competitors Russian films of the present holdover was feeble.

Vicoria unpatriotic "the Avengers", the Ministry of culture has made only the fact that the box office is the festive day of "dipped", losing their audience Marvel, but Russian cinema it didn't help. The table shows fees 12 films in the Russian hire on Thursday 3 may (day of premiere), may 5-6 weekend and the holiday on may 9 (22:00 GMT), according to the UAIS.

the Film 3/05 5/05 6/05 9/05 Avengers. War infinity 266 623 256 287 636 014 246 798 115 — Sobibor 11 752 053 35 651 100 33 907 107 36 129 924 Coach 6 478 565 17 502 300 16 841 016 18 225 530 Truth or dare 2 942 745 5 896 049 5 085 058 2 984 081 Smeshariki. Deja vu 2 217 179 13 013 404 15 885 894 12 011 627 Isle of dogs 1 603 273 3 681 653 3 965 016 2 162 045 father-mother Goose 1 486 209 7 802 625 9 877 464 4 237 331 Tanks 1 379 682 3 232 220 3 672 732 6 147 925 Quiet location 757 427 1 866 000 1 401 794 669 283 Breathe in the mist 363 286 535 786 712 351 n/a Rempeydzh 221 586 485 799 898 467 402 383 First player to get ready 185 670 533 849 n/a 818 263 Cartoon movie. Issue No. 74 — — 585 555 — Gogol. Wii n/d n/d n/d 1 766 048 Stalingrad (IMAX)— — — 607 588

the Statistics — are stubborn things. In the absence of the overseas competitor the Russian films have won slightly, "Sobibor" gathered a little better than at the weekend, but it would happen and in that case, if the cinema was showing "the infinity War": just worked good "sundress" pattern and tightened the age of the audience, as happened with the "first Time" last year. "Tanks" twice improved their performance output and, probably, it is the only Patriotic painting that benefited from the attempt of the Minister of the manual regulation of the Russian box office on the Day of Victory. "Coach" and "kikoriki. Deja vu" worked on the recent level of output, and the caliphs for an hour was the film "Stalingrad" returned for a day in IMAX halls (need something to compensate for the lack of "the Avengers"), and "Gogol. Wii" , suddenly once again ranked in the top ten of leaders of hire.

As the result, the loser left the cinema and distributor, which earned 130 million rubles, and the Russian budget lost tax revenues from profits distributor. But who cares about such trifles when you reeling under the Minister's chair?