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At FESPA 2018 Canon will introduce some new solutions that will allow customers to expand portfolios and enter new market segments.
the center of attention is the system for "raised" printing Oce Touchstone. The solution is compatible with flatbed printers, the Oce Arizona series 1200 and 2200 and allows the use of original special effects in the manufacture of packaging, decoration and materials for clearance outlets. For example, using the "raised" printing is possible to reproduce the texture of different materials and to create the effect of stamping (see separate press release). Oce Touchstone will be shown in action on the Oce Arizona printer 1280 GT. Visitors will see how to create decorative panels with various textural effects, cardboard packaging, embossed and three-dimensional elements on transparent acrylic for window dressing.
Also, guests will be able to assess the flexibility of roll Oce Colorado 1640 printer designed for printing a variety of products, such as placards and self-adhesive graphics and models Oce ColorWave 700, which works with both coated and uncoated paper and allows you to create a wide range of products, from posters to Wallpaper and stretch marks. Wide format printers imagePROGRAF PRO-4000 and TX-4000 will print photos, art prints, posters and design elements of retail outlets, including using the new Canon water-resistant materials for outdoor use. In addition, visitors to the exhibit will see how small format digital machine imagePRESS C750 prints promotional materials on long sheets and how to use it are made personalized gift packaging and cardboard boxes — so suppliers of promotional products will be able to evaluate the advantages of this model for your business.
the Many possibilities of digital printing will be showcased at FESPA as part of a campaign to launch the fictional beauty brand Elemental. Its task is to access the print service providers new possibilities for cooperation with representatives of creative professions and owners of brands. So they can achieve success in promoting their products to interested retail buyers and motivate them to buy. Visitors to the exhibition will see how to use personalized marketing materials (original packaging, graphic products for placement in stores and on the street, signage, and decor including Wallpaper, floor coverings, window graphics and interior elements, custom-designed) to create a unified brand image that will accompany the potential buyer along the path to purchase — at home, on the street, in the store.
For example PRISMAdirect solutions for workflow management with support for web-to-print company Canon will demonstrate how retailers and consumers can interact with the brand and how you can automate print production using a variety of technologies output.
in Addition to a variety of products for retail stores, which will be presented in the framework of the campaign Elemental, FESPA visitors will see a vivid expression of the creative and commercial potential of digital printing for interiors and decorative materials of the new Norwegian brand Dusty. With the help of technology imaging and large format printing Canon company Dusty shoots historic interiors, adapting the design according to the requirements of customers and plays it with modern materials. At FESPA 2018, you will see how modern technologies allow to realize a holistic concept of interior design: company Dusty will show how digital printing is used for the manufacture of vinyl floor coverings, Wallpaper, sound-absorbing panels, mirrors and plywood.
Canon business development help clients to extend the portfolio to successfully offer new products to its customers, to increase sales and to promote their services, thus promoting sustainable growth in profits.
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