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Loyalty Program FIFA 2018, which was launched by Alfa-Bank in April 2017, has attracted almost 10 thousand new active customers segment of small and medium business.
As the official Bank of the FIFA world Cup FIFA 2018 in Russia™ Alfa-Bank received the exclusive right to offer banking services to the millions of fans in the world Cup 2018 and FIFA confederations Cup 2017.
In April 2017, the Bank was the first on the Russian market to offer a loyalty program for customers in the segment of small and medium business.
it could participate customers into three segments: individual entrepreneurs, managers of small businesses (revenues up to 350 million rubles per year) and executives of medium and regional corporate business (revenue to 3.5 billion rubles per year).
Any customer could join the program by clicking one button in the mobile or Internet banking to accumulate points for normal operation and to exchange them for tickets for the matches of the 2018 FIFA world Cup™, merchandise, and Souvenirs with symbols of the championship.
the program of loyalty of the FIFA 2018, acting for legal entities, created on the order of 120 thousand participants.
Of which almost 10 thousand new clients who were attracted first and foremost loyalty program.
These customers when you open a Bank account immediately connected to a loyalty program and produced the "map alpha Cash Ultra FIFA" or "International corporate card FIFA". Cards were issued free of charge, the cost of the service depends on the package. For non-cash transactions for these cards, the customers are charged 1 point for each 100 rubles.
the cheapest ticket for the match cost 25 thousand points (one of the options for their accumulation — operation to 2.5 million rubles on the map "alpha Cash Ultra FIFA" or "FIFA ICC"). The most expensive ticket — the final game — the "cost" of 125 K points. In the framework of the loyalty program FIFA 2018, acting for clients-legal entities, more than 330 people "converted" the accumulated points in the tickets for the matches of the 2018 world Cup.
"This is the first for the Russian market loyalty program for legal entities, and "tied" to the sports event of global scale. We are pleased with the results. The program has led to a noticeable increase in transaction activity existing client base and contributed to attracting new clients, — says member of the management Board of Alfa-Bank, head of unit "Small and medium corporate business" Denis Osin. — Interest in the program began to rise in October 2017, and closer to the opening of the world Cup we noticed that some customers deliberately saving up points, increasing their transactional activity. Our task now is to keep new customers by providing them best services on the market."
By June 2018 active client base of Alfa-Bank in the segment MSKB exceeded 330 thousand companies and individual entrepreneurs.
to connect to the loyalty program, customers from April 2017 to June 2018. The duration of the program, during which participants can accumulate points and exchange it for the Souvenirs and memorabilia of the world Cup, has been extended to Nov.
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