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Hi-Tech / Hardware

Apple became the most valuable brand in 2018

Ferra.ru 04.10.2018 at 10:54

Analytical reviews of computers and accessories, news and prices computer market.

Consulting company Interbrand ranked the most valuable brands this year. First place went to Apple with a brand value of 214,4 billion.

the second company Google with of 155.5 billion. Third place goes to Amazon with 176 billion, followed by Microsoft and Coca-Cola. Samsung took only the sixth place with a brand value of 59.9 billion billion.

the specialists Interbrand recognized that Samsung invested in promising innovations, such as Galaxy Note9, high speed washing machine, large custom TV panel. Also promising are the developments in the communication technologies of the fifth generation, artificial intelligence and the "Internet of things".