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The business of Acer in Russia was the best in the EMEA region by 2018

ITRate.ru: retail and distribution 07.02.2019 at 14:13

A Site ixbt.market created and developed with one strategic goal is to provide You with the opportunity to obtain a complete, objective and useful information about the retail market of information technologies, personal computers, their components and peripherals.

Acer summed up the work in 2018. Achievements and the quality of the company's business in Russia is recognized as the best in EMEA (Europe, middle East and Africa). This result was achieved through sales growth in the upper price segment, as well as success in the corporate sector.

Acer showed a significant increase in supply in the segments of ultra-thin laptops (6.3 times) and convertible notebooks (4.7-fold) compared to last year. According to the analytical company GFK, the average price of Acer laptops increased by 7%, becoming the second half of 2018, the highest in the market.

Continues to grow the interest of buyers to your gaming devices. Total supply of gaming laptops Acer in Russia in 2018 increased by 42% and amounted to more than 10% of the total number of laptops of the company. At the same time doubled and the share of gaming monitors in the total number of sold monitors.

At the end of 2018, Acer is among the leaders in retail sales of PC and monoblocks due to a balanced product offer that meets the needs of the market and effectively channel policy.

the Share of commercial products in the Russian business of the company amounted to more than 35%. The most popular fixed devices in 2018, become a PC in the form factor SFF, monitors and projectors. An additional factor in the attractiveness of professional solutions Acer was a unique reliability program "Double protection capital", which the company renewed in 2019. Under this program, customers registered their purchase within 30 days, in case of a failure in the first year of operation will receive compensation equivalent to 100% of the cost of the product. While your device remains with the buyer.

the event, held in January 2019 in the headquarters of Acer EMEA (Lugano, Switzerland) and devoted to summarizing of 2018, the business of Acer in Russia received the highest award "Best country in 2018".