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Mass media / News

The specialists of "Baltika-Novosibirsk" said Lars Lehmann on the strategy of the plant

NewRbk.ru. Breaking news 13.05.2019 at 13:37

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Baltika continued to strengthen its leading position in the brewing market of Russia, including due to deliberate policy in the Siberian Federal district (SFD): in 2018, investment in the development of the plant "Baltika-Novosibirsk" has amounted to 265 million rubles — most of the money was put toward the construction of a private sewage treatment plants. Lars Lehmann, President of LLC "brewing company "Baltika", Executive Vice-President of Carlsberg Group in Eastern Europe, in the first working week inspected progress of construction of important environmental object, got acquainted with the work of the Novosibirsk branch, and discussed the features of sales strategies in the region.

the Total investment in the construction, development and improvement of environmental safety of the plant "Baltika-Novosibirsk" in 2007 amounted to more than 5 billion rubles. Today at the site of one of the most modern and largest enterprises of the industry in the Siberian Federal district (SFO) produces more than 50 varieties of beer. Capacity is 4.6 million HL of beer per year. The branch not only meets the needs of the population for quality beverages, but also contributes to the well-being of society, as one of the largest taxpayers in the region and participates in the implementation of the strategic program of sustainable development "the Goal 4NOLYa: together for the future".

the New treatment plant should be one of the drivers for the implementation of the goals of the company "Baltika" in the field of ecology. During the visit, Lars Lehmann noted the high degree of readiness of the object, the commissioning of which is scheduled for the end of the second quarter of 2019. Facilities will allow the plant to significantly reduce the burden on municipal treatment systems, as well as up to 15% reduction in natural gas consumption due to the collection and use of biogas obtained in processing of industrial wastes of the enterprise.

during a working visit Lars Lehmann also met with the staff and visited all the production departments of the brewery from brewhouse to bottling lines and a warehouse of finished products. Heads of departments, in turn, shared with the President a fresh case studies and successes, and discussed plans for the development of the enterprise. A special place in the programme of events was held a meeting with the sales team of the branch that is successfully implementing commercial strategy taking into account the specifics of Novosibirsk: Novosibirsk is home to the shops of draft beer — now there are more than 1000 such points.

to become better acquainted with the peculiarities of the market, Lars Lehmann visited the shops of major specialized retail chains, Islands, beer sales in supermarkets, pubs and small boutiques and outlets in the format of "at home". He also visited the factory where it was created and produced cranes-foam. Such devices for dispensing beer from kegs allow without foam and with full preservation of the quality to bottle beer in plastic bottles. With the invention of this device started in the Russian market history draught beer to take away.

Lars Lehmann, President of LLC "brewing company "Baltika", Executive Vice-President of Carlsberg Group for Eastern Europe: "I'm very impressed with familiarity with production and team of the branch "Baltika" in Novosibirsk, huge respect is the high professionalism of the staff and how well it fit to security issues. Of course, "Baltika" is today a leader in the beer market of Russia, Novosibirsk branch also shows amazing results. Unlike the factory in Malaysia, where I worked earlier, the Novosibirsk plant is one of the youngest, built in 2008, and this is clearly reflected in its equipment, production and automated lines.

unlike Malaysia, in Russia is widely demanded PET packaging. Is widespread including the retail sale of beer to-go, which is also not in the Asian markets. The study of the realities of Novosibirsk, whence on the whole territory of Russia spread in the segment of draft beer to take away, will quickly take in the specifics and trends of the industry in Eastern Europe, for which I now answer in the Carlsberg Group".

***

Lars Lehmann, appointed a member of the Executive Committee of the Carlsberg Group, Executive Vice-President for Eastern Europe and President of "brewing company "Baltika". Lars 52 years, he is a Dane, began his career in Carlsberg Group in 2003. Since then, he has held several different positions, including the position of Vice-President for commercial issues of the Eastern Europe region, he also was responsible for the division dealing in export, license production and sales in duty free shops. 2016 Lars held the position of General Director of Carlsberg Malaysia. In the post of Executive President of Carlsberg Group for Eastern Europe and President of Baltika Lars Lehmann has replaced Jacek Shepherdess, who led the Carlsberg Group in the West Europe region.