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Auto / Автопресса

Brand Honda has defined priorities to 2025

DRIVE.RU 13.05.2019 at 11:28

The CEO of Honda, Takahiro, Hachigo made a number of programmatic statements on the future of the brand. As it turned out, the company has set two priorities: strengthening the business structure and increase the speed of his transformation for the next generation of consumers. Put simply, the company wants to cut off all the excess and focus on its core products in Japan and in six regions abroad. By 2025, the Honda is about 60% will reduce the total number of versions of their cars, that is to go under the knife many configuration options.