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Committee of the Interactive Advertising Bureau (IAB) in Mobile Ad has released an update card of the Russian mobile advertising market. Programamtic platform RtbSape categories presented in the SSP Auction.
the Map displays the position of the major players in the mobile advertising market, including mobile platforms and platforms with a large share of mobile traffic. It simplifies the choice of a platform for advertising campaigns and monetizing traffic.
Mobile advertising is the main in terms of audience platform in the Russian segment of the Internet. During the year the budgets of the largest advertisers increased by 75%. Big brands are interested in advertising niche with ample opportunities segmentation and targeting.
Andrew Gray, head of marketing RtbSape.
“We are closely watching the trends of the advertising market and offer our webmasters the best opportunity to monetize traffic. Reduce the development time and the launch of promising formats. RtbSape a few years ago added formats to monetize mobile users. During this time we have offered webmasters access to the largest advertising partners, increased share buyback and increased income from mobile traffic. Find and connect mobile formats in the interface of our system .”
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