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Business / Finance

Yandex and Sberbank decided to change the format of the "Russian Amazon" monitoring of the banking press 17.07.2019 at 14:00

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"Yandex.Market" discusses the transformation of his marketplace (site of electronic Commerce) "Take!", it can be integrated with the direction of cross-border trade, which until now specialized another online platform — Bringly. About it told RBC two sources close to the owners of "Yandex.Market". According to one of them, cross-border market develops more slowly than "Take!".

the Transformation of the marketplace is discussed, but how exactly it will be implemented is not yet decided, confirmed RBC representative of "Yandex.Market" Pauline Upitis.

At the first stage in the plans of "Yandex.Market" withdraw to "Take the!" electronics, which will be stored, including, at a warehouse in Latvia and delivered through partners. This will allow to reduce terms of delivery, counting in "Yandex.A market".

In April 2018 Sberbank and "Yandex" has closed a deal to establish a joint venture on the basis of "Yandex.Market" (developed the eponymous service for price comparison). Both sides have 45% in the joint venture (10% of the shares transferred to the optional formation of a Fund for the "Yandex.Market"). Under the deal, Sberbank has allocated the Internet-the companies of 30 billion rubles for the development. "We want to build on the basis of "Yandex.Market" the Russian Amazon, and hope that we will succeed", — said the head of Sberbank German Gref.

In may, the SP has launched in beta testing the marketplace "Take!" (the launch took place in autumn of the same year). Initially this site was offering goods from the suppliers to the domestic market. For purchases from foreign stores SP in November last year, has launched in beta testing the marketplace Bringly (working through Yandex Hong Kong E-commerce Limited). At the time of launch of this platform, a company representative explained that the test mode will last for five months and ends when the site you'll see the range of products, new types of delivery and payment, will be connected the marketplace from other countries. However, according to Pauline Upitis, Bringly and continues on to beta testing. "Cross-border trade was originally announced as one of the elements of our joint venture, and now we are looking for a more convenient format for customers," she explained. At the moment, Bringly has its own logistics infrastructure, but it is not possible to speed up delivery times, added the Upitis.

According to the Association of companies the Internet-trade (AKIT) in 2018 the volume of the Russian market of online Commerce increased by 59% compared to the previous year and reached to 1.66 trillion rubles, the Volume of sales the domestic online retail increased by 73% to 1.15 trillion rubles, foreign retailers on the Russian market by 34.7%, to RUB 504 billion.

"Yandex.Market" does not disclose its financial performance. But at the annual meeting of the savings Bank at the end of may, German Gref said that the monthly revenue of the marketplace "Take that!" crossed the mark of 1 billion rubles.

According to the General Director "Infoline-Analytics" Michael Burmistrova, "Take!" was originally developed like a classic marketplace, and the emergence of the direction of cross-border trade fits into this concept, it will more fully develop the project. "The goal of the platform is to reach a three year turnover of 500 billion rubles a year. According to conservative estimates, by the end of this year the figure could reach 20 billion rubles. It is seriously lower than that of the market leaders AliExpress Ozon and Wildberries, but "Charge!" shows good momentum," said Burmistrov. He believes that the extension of the concept of "Charge!" doesn't mean "Yandex.Market" disappointed in Bringly, although he admitted that the recent market develops more slowly than "Take!".

the head of the National Association of distance selling (NAMO) Alexander Ivanov called Bringly an ambitious project that has the potential not only in Russia but also in the world. "The creation of the marketplace the marketplace is the next step of remote trade. But the launch of this major platform takes time. In my opinion, Bringly while a little underrated, and he should be given more time", — said Ivanov.

the President of AKITA Artem Sokolov believes that the changes are related to client preference. "The buyers more and more popular to "Take!". And most likely, his audience also tend to order on foreign exchanges. Track is not difficult, and Yandex and Sberbank have access to big data to analyze the demand, so it is logical that the company decided to bet on a more popular channel," said Sokolov.


With the participation of: Pyotr KANAEV