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Hi-Tech / Internet

Intelligent clustering — a new free tool from Wizard.Sape

News — Blog Sape 05.09.2019 at 14:12

Company Blog comprehensive promotion Sape. Expert articles on SEO, usability, contextual advertising, advertising from bloggers.

Batching or clustering is one of the first stages of the promotion campaign, which is held on the stage of selection of a semantic kernel. The wrong grouping of words can dramatically reduce the effectiveness of the campaign. We have developed an automatic tool which will help you quickly and without errors to perform the clustering.

To work clasterization sufficient to indicate:

Search queries — this is your semantic core. The region of promotion is a region that is bound to your website where you provide services. The strength of clustering is a numerical parameter that takes into account the number of common URLS in the search engines (recommended not to change the value of "default").

the Last point requires some clarification. Most often, the Union query is made according to the morphological characteristics, when forms of the same words move on a page. It, first, reduces the potential for the promotion of the document, and secondly, does not always work. For example, the apparent proximity of the words "smartphone" and "smartphones" it is impossible to advance on one page because the first request — geomatavimai and noncommercial and the second geozavisimye and commercial. At the same time, along with the word "pawnshop" to advance "a loan secured by car", which is not quite obvious.

In the latter case, the queries are not United by morphological characteristics, but on the intent (intention) of the user. "By eye" to determine this intent is often impossible. In this case, you must appeal to the search results to determine whether the search engine algorithm, these queries are identical — just compares the SERP on the two queries. If in the end the results found a document with the same address, the queries can be promoted together.

in this approach it is possible to encounter some problems. For example, the queries "A" and "B" compliant, "B" and "C" too, but "A" and "b" — no. In this case we have to decide the query merge request "B" with "A" or "B", because it is obvious that because of the incompatibility of the two queries, to promote all three on one page is impossible. Our new tool on a special formula calculates the proximity of different pairs of queries, compares these options and at the end makes a decision.

speaking in plain words, the strength of clustering is the number of public addresses in the results for the two queries. The optimal setting may differ in different subjects and even in each specific case. Therefore, in the absence of a good understanding of this nuance, it is recommended to leave the value of "strength of clustering" is the default: the system sets it quite accurately.

Important point: the clustering should be performed before the text analysis and its results, or create and redistribute, the promotion of requests for different pages.

as a result of the work of clusterization, the user will receive a document with a list of queries and cluster number in front of each. Requests with matching numbers should be combined into one document. If the cluster number is not assigned to a request, then each request needs to be promoted on a separate page.

a New tool has been thoroughly tested and has shown excellent results. It is absolutely free, so take advantage and get your sites in TOP.