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AOC and MMD are demonstrating strong growth in the market of monitors with a diagonal of 27 inches retail and distribution 01.10.2019 at 12:25

A Site created and developed with one strategic goal is to provide You with the opportunity to obtain a complete, objective and useful information about the retail market of information technologies, personal computers, their components and peripherals.

According to recent data Analytics company Context, the European monitor market grew by 3.2% in the second quarter of 2019. Specializing in the production of displays, AOC and MMD (the owner of the rights to the Philips brand Monitors) together showed twice the best result — an increase of 6.7%. Because of this the company kept the third position in Europe, occupying 14.1% of the market. The contribution of MMD to this growth has been significant: sales have increased by 10.8% yoy.

In the category of monitors with large screen sizes (68.6 cm or 27 inches), both brands are together on the market second place with a share of 14%. While this segment increased by 29.2%, brands showed twice the joint height — 57.7%. Individual growth is also impressive: it was 53.3% in MMD and 64% in AOC. The aggregate sales volume of the company ranks first in Russia, Benelux, Ukraine, Poland, Italy, Czech Republic and Slovakia. MMD is in the first position in the segment of 27-inch monitors and above in the Benelux and Ukraine.

In the Russian market of monitors have slightly declined. However, AOC and MMD will retain a leadership position for thirteen consecutive quarters, with a joint market share in the amount of 27.2%. Separately, the MMD ranks second with a share of 14.2%, AOC — third with a share of 12.9%. In the segment of large monitors (27 inch and above) two brands together (AOC and MMD) were also the market leaders with a share of 27.5% and a stunning annual growth at 80.6%.