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House / Fashion and beauty

“For women over 45”, why do we set age limits on clothes

Fashion - COSMO.RU 30.01.2020 at 12:00

Fashion news, trends, style stars and practical advice on how to combine things daily in category "Fashion" on Cosmo. Find out where to buy the latest fashion of the season, read interviews with industry experts and fashion bloggers.

Ageism (discrimination on the grounds of age) is not a new theme in fashion. Speak about this problem not the first dozen years, but even a progressive fashion houses that are trying to keep up with environmental and ethical trends, often ignore this, it would seem that the primary problem. If you pay attention to the Russian market, the ageism can be seen not only in clothing but also in tips on how to dress. “What can I wear after 40+”, “How to look stylish after 50” - as if after a certain age, a good half of the things under the ban. Is that so and what actually is age discrimination in the fashion industry (spoiler: the billions and billions of dollars), are investigated in the article.