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Yandex.The box office has published results of own research, in which it was found, as it is the availability of contactless payment of purchases on the website, including through Apple Pay and Google Pay, effect on average ticket purchase online.
the result was that on average people with contactless payment, 5 times more spend in the online stores of clothes and shoes, 3 times increased their spending on construction services and almost double on services for booking hotels. Moreover, the representatives of Yandex.The cashier also said that the largest turnover among the Russian sites connected to the service, were at the Internet-shops of electronics and household appliances.
Note that in the framework of the studies took into account the payments on websites and in applications that work directly with Yandex.The counter. Thus compared various data for the 2019 payment using such payment services as Apple Pay, Google Pay etc.
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