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KONDITERSKAYA Fabrika "Pobeda Vkusa" presented at the exhibition ISM 2020 innovative products, unique in the world Breaking news 13.02.2020 at 20:57

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From 2 to 5 February in Cologne (Germany) hosted the international exhibition of sweets and snacks, ISM 2020. ISM Cologne - the world's leading exhibition of confectionery and snacks, in which well-known Russian confectionery factory "Pobeda", introduced a number of innovative products.

KONDITERSKAYA Fabrika Pobeda is constantly developing and successfully leading innovative developments in the chocolate industry. At the exhibition stand of "Victory", presented to clients and potential partners at once some novelties, which are based on the idea of a delicious and truly healthy desserts.

"Today, the bakery products must fully comply with the highest production standards and improve the quality of life of its consumers", – explained the General Director of factory Olga Muraveva.

According to the GFK research Consumer Life, health ranks second, after protection of the family in the hierarchy of personal values of modern people. Actively growing the number of consumers consciously choosing a healthy lifestyle and a healthy diet.

"We believe it is necessary not only to produce high quality products, but also provides it with additional benefits. Among these products, the trends of the season, which exhibited the ISM 2020: chocolate truffles with no added sugar with stevia and inulin, a range of sweets and chocolate Amare filled with warm milk and boiled condensed milk with sprinkles, a line of unique chocolate from cocoa beans single origin Single Origin Chocolate and our special pride – a line of innovative chocolate Charged with functional additives, vitamin-mineral premixes specially designed for confectionery factory "Pobeda" leading international laboratories" – continues Olga Muraveva.

Chocolate Charged Sport designed for athletes, physically active people. Premix in its composition increases endurance and reduces fatigue from intense training. Charged Slim & Fit sugar – free chocolate with stevia contains a premix of extract of brown seaweed. It is designed to maintain good physical shape, helps to lose weight and gain a slim figure. Chocolate Easy Steps there are nutrients (vitamins etc.), which have a tonic effect, relieve swelling and foot fatigue. Chocolate Charged Energy contains an energy complex with L-taurine, improves metabolism, complemented by herbal extracts, eleuthero and green tea.

In the line of chocolate without sugar presents all favorite types: milk, dark and bitter – someone like that. For the production of chocolate uses natural sugar substitute – stevia (honey herb) and natural prebiotic inulin – a natural polysaccharide that stimulates digestion, restores intestinal flora, normalizes blood sugar.

Due to the unique collagen peptide Charged Lifting helps to improve the elasticity and firmness of the skin, increases the natural production of collagen. Chocolate Charged Immunity with vitamins and minerals to strengthen the immune system will not allow to be sick in any season.

"This chocolate on the shelves you haven't seen. The love for chocolate can be good for your health" – sums up Olga Muraveva.


KONDITERSKAYA Fabrika "Pobeda" is an international company founded in 1999 which is the largest manufacturer of chocolate and confectionery products. The company's products gained recognition at international competitions - its quality is regularly noted by diplomas and awards of the highest degree.

Their new developments in the field of chocolate industry Pobeda Confectionery helps find effective solutions for long-term preservation of health, of health, of youth and activity of people around the world.